Inkjet Printers
Saturday, April 21st, 2007 at 1:17PM PSTInkjet printers, especially the cheaper ones aren’t a very good investment. A recent article attempted to compare different third-party inks with the manufacturer’s inks on different papers. This particular article found that third-party inks seemed to outperform inks from the printer manufacturer. That may very well be true, but isn’t the point that I really want to make.
The cheap printer market is an example of the “razor and blades” business model. In this business model, the manufacturer sells an initial product (like a razor or printer) at a low price, often at a significant loss. They then expect to make the bulk of their profit on the future purchases, such as refill razor blades or refill ink cartridges, wherein the customer pays inflated rates on those products. Other popular examples of the model are mobile phones (get a cheap or free phone but later pay for minutes) and video games (consoles are sold at a heavy loss, and the difference is made up in the games).
One thing I’ve noticed, particularly in the printer market, is that the printers are almost designed to need ink. A lot. I’ve personally only had extensive experience with two printers, both Epson (who was recently the target of a class action lawsuit, no less). In particular, the second of the two was a cheap $150 model that I purchased sometime in 2001 for school. I didn’t end up using the printer incredibly often, but it seemed to use ink at the same rate regardless of whether or not I was printing anything. I expect this is slightly exaggerated from the truth, but it was disheartening to buy a new cartridge, print a few documents, come back a couple of months later, and find that the ink nearly needed to be replaced again. Perhaps my particular printer was just broken.
The lesson in all this is to be wary of cheap printers, because while you might get a great deal up front, you’re going to be buying cartridges left and right if you do any serious printing. Then again, if you’re into serious printing, springing for a good laser printer is probably less of an obstacle. I’m not sure how the toner cartridges for laser printers compare to the ink cartridges used for cheap inkjet printers, but I can’t imagine it possibly being as bad. If you do need to buy replacement ink, take the original article’s advice to heart, perhaps. While the manufacturer may warn you that it may damage your printer, it’s better than spending enough to buy an entirely new printer every few months on ink alone.